Promoting shoes socially

Project Details

How can an iconic athletic brand form deep, meaningful, enduring relationships on social media? With a smart social strategy and some powerful creative, Your Majesty helped to strengthen the bond.
Your Majesty collaborated with the NIKEiD team to develop a 2013/2014 social media strategy for NIKEiD’s primary platforms: Facebook, Twitter, Instagram and Tumblr. For each platform, we considered how to optimize key athletic events to promote important product launches throughout the year.
We developed content for the launch of LeBron 11, KD 6 and TW’14 iD, as well as newsletter graphics for the Free iD email sequence, NIKEiD’s internal newsletter template, the Air Force 1 Premium iD style guide and concepts for a redesign of the brand’s Tumblr platform and other initiatives throughout the year.