Visualizing the power of sound

Project Details

How do we make something as intangible as sound feel more real? To demonstrate the elegance and explosiveness World of Macintosh’s (WOM) exceptional line of audio products, we created a bold and iconic brand experience that turned audio into visuals.
With a history of exquisite craftsmanship and dedication to the art of sound, WOM embraces the heritage of its brands to reach a new peak in luxury sound systems. To highlight the power and quality of each brand in the family, we created a website in which visitors navigate through a universe of visuals and animations that abstractly illustrate sound waves. Entering the site, visitors move through space to fly into or past a series of explosions, each of which acts as an entry point into the World of McIntosh. When an object is struck with sounds that are potent and powerful, there’s no denying the impact. The stronger the sound, the bigger the impact—explosive, dynamic.
To achieve a responsive, optimized experience, our developers and motion designers worked closely to create an enhanced JavaScript 3D engine that translated video animation into dynamic browser renderings with added interactivity. To make it easy for WOM to maintain the content, we also built a custom CMS.